formulamarketingsd.com September 1, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
109 KB
45 KB
58%
https://www.formulamarketingsd.com/wp-content/themes/Divi/includes/builder/styles/images/preloader.gif
9 KB
5 KB
52%
158 KB
83 KB
48%
2 KB
1 KB
40%
29 KB
20 KB
32%
52 KB
36 KB
32%
35 KB
24 KB
30%
42 KB
29 KB
30%
25 KB
18 KB
29%
35 KB
25 KB
28%
24 KB
17 KB
28%
162 KB
117 KB
28%
211 KB
153 KB
27%
46 KB
33 KB
27%
42 KB
30 KB
27%
87 KB
64 KB
27%
163 KB
121 KB
26%
34 KB
25 KB
26%
115 KB
85 KB
25%
149 KB
112 KB
25%
https://www.formulamarketingsd.com/wp-content/uploads/2024/12/Formula-Marketing-Awarded-Top-Digital-Marketing-Agency-in-San-Diego.png
11 KB
9 KB
23%
https://www.formulamarketingsd.com/wp-content/uploads/2024/12/Formula-Marketing-Awarded-Gold-Winner-Award-for-Marketing-in-San-Diego.png
12 KB
9 KB
23%
https://www.formulamarketingsd.com/wp-content/uploads/2024/12/2022-Arcturus-Award-Winner-Formula-Marketing-San-Diego.png
9 KB
7 KB
20%
https://www.formulamarketingsd.com/wp-content/uploads/2024/12/Formula-Marketing-Awarded-Clutch-2024-Global-Award.png
9 KB
7 KB
20%
https://www.formulamarketingsd.com/wp-content/uploads/2024/12/Formula-Marketing-Recognized-as-Top-Web-Design-Company-2024.png
18 KB
15 KB
17%
555 bytes
463 bytes
16%