greatbigstorm.com December 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
196 KB
79 KB
60%
https://greatbigstorm.com/wp-content/smush-webp/2024/04/big-storm-case-study-graphic-ohio-childrens-alliance-480x480.png.webp
43 KB
23 KB
45%
1 KB
847 bytes
25%
2 KB
1 KB
23%
9 KB
7 KB
23%
https://track-na2.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=3611311556&v=1.1&a=20300430&ct=standard-page&rcu=https%3A%2F%2Fgreatbigstorm.com%2F&pu=https%3A%2F%2Fgreatbigstorm.com%2F&t=Bozeman+Web+Design%2C+SEO%2C+%26+Digital+Marketing+%7C+Big+Storm%2C+LLC&cts=1764819319344&vi=2853e92841ee8e01001197d37fe8cdb5&nc=true&u=12828648.2853e92841ee8e01001197d37fe8cdb5.1764819319337.1764819319337.1764819319337.1&b=12828648.1.1764819319337&cc=15
45 bytes
37 bytes
19%