hallam.agency February 15, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
18 KB
8 KB
57%
32 KB
18 KB
44%
410 bytes
325 bytes
21%
413 bytes
327 bytes
21%
3 KB
3 KB
18%
5 KB
4 KB
18%
3 KB
2 KB
18%
3 KB
2 KB
17%
5 KB
4 KB
17%
2 KB
1 KB
16%
4 KB
3 KB
16%
3 KB
2 KB
16%
29 KB
24 KB
16%
5 KB
5 KB
16%
https://hallam.agency/wp-content/themes/hallam2022/dist/assets/images/icons/mobile-drilldown-parent-arrow.svg
240 bytes
204 bytes
15%
https://hallam.agency/wp-content/themes/hallam2022/dist/assets/images/icons/mobile-drilldown-back-arrow.svg
240 bytes
204 bytes
15%
250 bytes
213 bytes
15%
235 bytes
200 bytes
15%
241 bytes
205 bytes
15%
205 bytes
174 bytes
15%