April 4, 2026

Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Image

Original Size

Optimized Size

Savings

https://highproofcreative.com/wp-content/uploads/2022/10/BTB-3-F.png

9,724 KB

146 KB

98%

https://highproofcreative.com/wp-content/uploads/2025/01/Screen-Shot-2025-01-08-at-1.36.49-PM.png

1,451 KB

49 KB

97%

https://highproofcreative.com/wp-content/uploads/2023/10/Screen-Shot-2025-01-08-at-1.41.47-PM.png

1,614 KB

70 KB

96%

https://highproofcreative.com/wp-content/uploads/2021/11/Screen-Shot-2022-03-23-at-1.00.06-PM.png

2,199 KB

116 KB

95%

https://highproofcreative.com/wp-content/uploads/2025/06/Screenshot-2025-06-19-at-5.27.20%E2%80%AFPM.png

1,242 KB

69 KB

94%

https://highproofcreative.com/wp-content/uploads/2025/04/spirits-marketing-agency-960x740.png

885 KB

58 KB

93%

https://highproofcreative.com/wp-content/uploads/2025/10/Craft-Spirits-Marketing.png

2,999 KB

199 KB

93%

https://highproofcreative.com/wp-content/uploads/2025/01/Screen-Shot-2025-01-08-at-1.45.42-PM.png

268 KB

20 KB

93%

https://highproofcreative.com/wp-content/uploads/2021/12/BitterHousewife_BS_FamilyFlat.jpg

1,168 KB

90 KB

92%

https://highproofcreative.com/wp-content/uploads/2025/02/IMG_3041.jpg

1,328 KB

118 KB

91%

https://highproofcreative.com/wp-content/uploads/2025/07/CPG-design-by-High-Proof-Creative-scaled-1.jpg

331 KB

34 KB

90%

https://highproofcreative.com/wp-content/uploads/2025/06/Craft-Spirits-Maketing_high-proof-creative-scaled.jpg

750 KB

89 KB

88%

https://highproofcreative.com/wp-content/uploads/2025/11/JLH-Gibson-All-960x740.png

829 KB

100 KB

88%

https://highproofcreative.com/wp-content/uploads/2022/05/Untitled-design-81-768x320.png

111 KB

17 KB

85%

https://highproofcreative.com/wp-content/uploads/2025/01/Dappled-Sept-82-scaled.jpg

377 KB

60 KB

84%

https://highproofcreative.com/wp-content/uploads/2023/12/fc8e95de073a87e10ef7b57294208c11.jpg

73 KB

12 KB

84%

https://highproofcreative.com/wp-content/uploads/2025/05/Best-of-Year-2024.png

668 KB

110 KB

83%

https://highproofcreative.com/wp-content/uploads/2023/05/ASCOT-Double-Platinum-150x150.png

29 KB

5 KB

83%

https://highproofcreative.com/wp-content/uploads/2019/01/HPC-Logo-Horiz-07.png

163 KB

28 KB

83%

https://highproofcreative.com/wp-content/uploads/2025/06/ASCOT-Gold-150x150-1.png

38 KB

7 KB

82%

https://highproofcreative.com/wp-content/uploads/2025/06/BeverageMarketing-scaled.jpg

639 KB

127 KB

80%

https://highproofcreative.com/wp-content/uploads/2022/10/PXL_20210830_220911397-scaled.jpg

764 KB

167 KB

78%

https://highproofcreative.com/wp-content/uploads/2023/05/DSC00290-scaled.jpeg

429 KB

94 KB

78%

https://highproofcreative.com/wp-content/uploads/2023/01/Arthur-Revechkis_r1_9891-scaled.jpeg

204 KB

46 KB

78%

https://highproofcreative.com/wp-content/uploads/2023/12/BT-901-scaled.jpg

343 KB

79 KB

77%

https://highproofcreative.com/wp-content/uploads/2023/12/reverb8850-scaled.jpg

403 KB

103 KB

74%

https://highproofcreative.com/wp-content/uploads/2023/01/craft-spirits-marketing.gif

479 KB

166 KB

65%

https://highproofcreative.com/wp-content/uploads/2025/01/image-asset.jpeg

284 KB

107 KB

62%

https://highproofcreative.com/wp-content/uploads/2022/03/Beverage-Marketing-2-768x50.png

37 KB

14 KB

62%

https://highproofcreative.com/wp-content/uploads/2024/11/sexto-abismo-ginebra-surrealista-aQBN6oCqxGo-unsplash-960x740.jpg

57 KB

23 KB

61%

https://highproofcreative.com/wp-content/uploads/2024/09/KL01-colours-3-e1725572010968.jpg

247 KB

108 KB

56%

https://highproofcreative.com/wp-content/uploads/2024/02/Celebrity-spirits-packaging_beverage-brand_CGP.jpg

454 KB

207 KB

54%

https://highproofcreative.com/wp-content/uploads/2022/11/pylyp-sukhenko-Sr3bhcYqftA-unsplash-960x740.jpg

73 KB

34 KB

54%

https://highproofcreative.com/wp-content/uploads/2025/02/Package_Medium-1-960x740.jpg

85 KB

41 KB

52%

https://highproofcreative.com/wp-content/uploads/2025/05/Best-of-Year-2024-150x150.png

15 KB

7 KB

51%

https://highproofcreative.com/wp-content/uploads/2025/06/Double-Gold-medal-preview_2025-150x150.png

11 KB

6 KB

49%

https://highproofcreative.com/wp-content/uploads/2024/08/pexels-gustavo-fring-4971947-960x740.jpg

118 KB

63 KB

46%

https://highproofcreative.com/wp-content/uploads/2024/09/liquor-store-social-media-960x740.jpg

116 KB

65 KB

44%

https://highproofcreative.com/wp-content/uploads/2024/03/reverb7566-1-scaled-e1710904807622-960x740.jpg

126 KB

74 KB

41%

https://highproofcreative.com/wp-content/uploads/2018/07/HPC-Logo-Horiz-23-768x195.png

72 KB

43 KB

41%

https://www.gstatic.com/recaptcha/api2/logo_48.png

2 KB

1 KB

40%

https://highproofcreative.com/wp-content/uploads/2019/09/Portland-Design-Agency-960x740.jpg

168 KB

102 KB

39%

https://highproofcreative.com/wp-content/uploads/2023/11/IMG_4833-1-960x740.jpg

160 KB

101 KB

37%

https://highproofcreative.com/wp-content/uploads/2018/07/HPC-Logo-Horiz-23-300x76.png

15 KB

10 KB

34%

https://cdn.userway.org/widgetapp/images/spin_wh.svg

2 KB

1 KB

24%

https://highproofcreative.com/wp-content/plugins/revslider/public/assets/assets/dummy.png

68 bytes

53 bytes

22%

You could reduce your image size by 90% (28,368 KB), saving seconds of total load time.