hightidesdigitalmarketing.com January 6, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/20972a_8c8639e0493e401da90d57f1511d4802~mv2.png/v1/fill/w_49,h_25,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/20972a_8c8639e0493e401da90d57f1511d4802~mv2.png
745 bytes
253 bytes
66%
https://static.wixstatic.com/media/20972a_e9b34b53c6c94c969d3f0191f6d5b0e7~mv2.jpg/v1/fill/w_749,h_733,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/20972a_e9b34b53c6c94c969d3f0191f6d5b0e7~mv2.jpg
65 KB
22 KB
66%
https://static.wixstatic.com/media/20972a_5edfff995f96416cb8f5153d2234e980~mv2.png/v1/crop/x_449,y_72,w_631,h_957/fill/w_348,h_528,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Brown%20Beige%20Skincare%20New%20Product%20Instagram%20Post%20(1).png
18 KB
8 KB
57%
https://static.wixstatic.com/media/20972a_e383d660e6814a9eaf9cc6b7f716b72b~mv2.png/v1/crop/x_26,y_52,w_452,h_394/fill/w_243,h_212,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/High%20Tides%20(6).png
13 KB
6 KB
55%
https://static.wixstatic.com/media/11062b_362ef89dec51403eb0ee59a21bde967c~mv2.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_362ef89dec51403eb0ee59a21bde967c~mv2.png
702 bytes
322 bytes
54%
https://static.wixstatic.com/media/20972a_8c8639e0493e401da90d57f1511d4802~mv2.png/v1/fill/w_980,h_666,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/20972a_8c8639e0493e401da90d57f1511d4802~mv2.png
71 KB
34 KB
52%
https://static.wixstatic.com/media/20972a_54f971c2e7714b4ca91250a8de033326~mv2.png/v1/crop/x_0,y_185,w_500,h_139/fill/w_277,h_77,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/High%20Tides%20(13).png
9 KB
4 KB
51%
https://static.wixstatic.com/media/11062b_ca1d837ce7194421b781ee7384061a8e~mv2.png/v1/fill/w_25,h_25,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_ca1d837ce7194421b781ee7384061a8e~mv2.png
721 bytes
364 bytes
49%
https://static.wixstatic.com/media/20972a_e9b34b53c6c94c969d3f0191f6d5b0e7~mv2.jpg/v1/fill/w_112,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/20972a_e9b34b53c6c94c969d3f0191f6d5b0e7~mv2.jpg
1 KB
587 bytes
48%
https://static.wixstatic.com/media/20972a_e1ac556ed9ef4ff9a5b074ba8145f36b~mv2.png/v1/fill/w_97,h_97,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/EN_legend_small.png
3 KB
2 KB
44%