hotlavamedia.com
April 26, 2024

You could reduce your image size by 85% (823 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://www.hotlavamedia.com/cache/mod_roksprocket/f0b1bf79fd421a4f3e686baee9f4964b_225_0.png
116 KB
12 KB
90%
https://www.hotlavamedia.com/images/slider001.png
188 KB
22 KB
88%
https://www.hotlavamedia.com/cache/mod_roksprocket/2a3e71fff6e5bccafaa072a1d1d95633_225_0.jpg
58 KB
8 KB
86%
https://www.hotlavamedia.com/images/slider002.png
341 KB
49 KB
86%
https://www.hotlavamedia.com/images/tri-fold.png
96 KB
14 KB
85%
https://www.hotlavamedia.com/cache/mod_roksprocket/f046c2abfb69a38cbb59125a45b99e98_225_0.jpg
93 KB
17 KB
82%
https://www.hotlavamedia.com/images/seo.png
52 KB
11 KB
79%
https://www.hotlavamedia.com/images/hot_lava_media_logo.png
14 KB
5 KB
66%
https://hotlavamedia.com/images/request-a-quote.png
4 KB
2 KB
50%