ironistic.com December 13, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
75 KB
7 KB
90%
570 KB
75 KB
87%
64 KB
14 KB
77%
https://www.ironistic.com/wp-content/uploads/2025/10/Big-Dreams_-Small-Budget-Smart-Advertising-for-Small-Business-200x200-c-default.jpg
9 KB
6 KB
36%
https://www.ironistic.com/wp-content/uploads/2025/11/Turning-Views-Into-Revenue_-Your-Guide-to-Advertising-on-Social-Media-200x200-c-default.jpg
9 KB
6 KB
35%
https://www.ironistic.com/wp-content/uploads/2025/11/WCAG-_-ADA-Standards-Explained-200x200-c-default.jpg
10 KB
7 KB
33%
1 KB
998 bytes
31%