johnappleman.com February 19, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/logotipo-servicios-aviacion-estudio-diseno-madrid-mobile.webp
411 KB
47 KB
89%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/logotipo-identidad-visual-corporativa-madrid-mobile.webp
662 KB
78 KB
88%
11 KB
2 KB
85%
11 KB
2 KB
84%
10 KB
2 KB
83%
12 KB
2 KB
82%
13 KB
3 KB
80%
14 KB
3 KB
79%
15 KB
3 KB
77%
15 KB
3 KB
77%
14 KB
3 KB
77%
29 KB
7 KB
77%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/gaslow-branding-proyecto-mobile.webp
406 KB
97 KB
76%
17 KB
4 KB
75%
12 KB
3 KB
75%
13 KB
3 KB
73%
14 KB
4 KB
70%
28 KB
9 KB
69%
19 KB
6 KB
69%
20 KB
7 KB
68%
18 KB
6 KB
67%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/00-likwid-diseno-marca-fintech-destacado-mobile.jpg
99 KB
33 KB
66%
6 KB
2 KB
63%
5 KB
2 KB
62%
6 KB
3 KB
59%
6 KB
3 KB
59%
7 KB
3 KB
51%
8 KB
4 KB
50%
https://www.johnappleman.com/img/agencia-branding-espana/mejores-agencias-branding-version-mobile.webp
221 KB
112 KB
49%
11 KB
6 KB
47%
8 KB
4 KB
47%
13 KB
7 KB
44%
6 KB
3 KB
43%
48 KB
28 KB
41%
9 KB
5 KB
41%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/rebranding-softland-software-imagen-corporativa-mobile.webp
29 KB
17 KB
39%
16 KB
10 KB
39%
10 KB
6 KB
36%
7 KB
4 KB
36%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/madrid-rio-identidad-visual-mobile.webp
28 KB
19 KB
35%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/avaris-inmobiliaria-madrid-rebranding-mobile.webp
46 KB
30 KB
34%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/agencia-de-diseno-grafico-madrid-mobile.webp
96 KB
65 KB
32%
https://www.johnappleman.com/img/agencia-de-diseno-proyectos-destacados/00-movil/estudio-diseno-grafico-madrid-mobile.webp
43 KB
31 KB
29%