kenmercado.com January 28, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
63 KB
12 KB
81%
63 KB
15 KB
77%
28 KB
11 KB
61%
25 KB
10 KB
59%
https://kenmercado.com/wp-content/uploads/2019/10/aHR0cHM6Ly93d3cuYnVzaW5lc3MuY29tL2ltYWdlcy9jb250ZW50LzVkOS9hOWY3MTljNjU4YWY4NmQ4YjQ1OGIvMTUwMC0wLQ-420x240_c.jpeg
20 KB
8 KB
57%
45 KB
19 KB
56%
https://kenmercado.com/wp-content/uploads/2021/04/3-Website-Redesign-Tips-to-Improve-Your-Online-Presence-420x240_c.jpg
34 KB
16 KB
52%
26 KB
12 KB
52%
33 KB
16 KB
52%
25 KB
12 KB
51%
https://kenmercado.com/wp-content/uploads/2019/10/Winning-and-Losing-Strategies-in-the-Internet-Marketing-420x240_c.jpg
28 KB
14 KB
49%
21 KB
11 KB
48%
77 KB
41 KB
47%
https://kenmercado.com/wp-content/uploads/2019/10/nick-seliverstov-TBl1-EKYFjs-unsplash-1080x468-420x240_c.jpeg
15 KB
8 KB
46%
https://kenmercado.com/wp-content/uploads/2019/09/Ken-Mercado-Studio-KMS-Website-Design-SEO-and-Internet-Marketing.png
8 KB
4 KB
46%
https://kenmercado.com/wp-content/uploads/2019/10/How-to-Make-a-video-a-step-by-step-guide-1-420x240_c.jpeg
17 KB
10 KB
42%
25 KB
15 KB
38%
12 KB
8 KB
33%