lundmarkadvertising.com December 6, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
418 KB
61 KB
85%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/lund_savion_0920_fb-sqr-paumlttltczkwk2j1eduitqq8hwe6pbb3ku88qowck.jpg
70 KB
10 KB
85%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/lund_cs_reviewwindows_1222-web-sqr-q15n815jwwzjcwntbd0ghbc74jtwr50z7vftzq17t0.jpg
66 KB
10 KB
84%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/lund_cc_featured-pauml1mg4bwz897hm271g0uwexrdrs7czp9nufupj8.jpg
58 KB
10 KB
82%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/cg_happynessbythepint_feature_1200x1200-paumlsvrmiyaky3w6vz7ybz9n410z07krg6qrgqais.jpg
101 KB
18 KB
82%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/lund_cs_fuelrestaurant_1222-web-sqr-q15mu29wcjv4tiy9vtn1xc8lbeojd2kkyqf28oqu9w.jpg
87 KB
16 KB
82%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/bd_eb_casestudy_header-preview_0221_1080x1080-paumlttltczkwk2j1eduitqq8hwe6pbb3ku88qowck.jpg
79 KB
15 KB
80%
https://scontent.cdninstagram.com/v/t51.82787-15/590402490_18337099024233156_6862006680260598787_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=-g4yWZe9S-cQ7kNvwHafgIu&_nc_oc=AdlC9loWK751Xclx60aFHGPFC5GmR4-pOe5FkWQx62wDADWUIDAdOwAFkG3SnpIJB3o&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=Nhn2DrMWFxE-tb1qBtsPnA&oh=00_AflxKViJ76wnXKlAQ9XWiKB7BAPkceWoZ6XTh6efgaA6qQ&oe=6939B3AC
170 KB
59 KB
65%
77 KB
29 KB
62%
https://scontent.cdninstagram.com/v/t51.82787-15/588181880_18336242701233156_3459730878086005042_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=J4h-0H39u0wQ7kNvwHVlzxF&_nc_oc=Adn1fcE7hyBfFdUMCTfhSuJxL7nahjPp9e2QDQGytWHb5K6NUwDbkAg0UqlOKsFX3mc&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=Nhn2DrMWFxE-tb1qBtsPnA&oh=00_AflTAy7RaymMX8lXQo6RB2tS2b4I5h3Lg63E11IZ4OY17w&oe=6939BDE3
199 KB
90 KB
55%
https://scontent.cdninstagram.com/v/t51.82787-15/571312884_18331734130233156_4692922867970460219_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=108&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=u-lLk8B8bIcQ7kNvwF16uqh&_nc_oc=AdnY6XJmUb44YATY1QgyxXiFNZ3DK5jQJQp0Lm1aqgZbkChO5Y0DQ5-IS9chCxhS-ec&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=Nhn2DrMWFxE-tb1qBtsPnA&oh=00_AfnJo7cb0lvtYGBntN2L5aVi5rJB2eoCoO5LBgTg6vHoBA&oe=69399A9C
208 KB
104 KB
50%
https://lundmarkadvertising.com/wp-content/uploads/2023/05/lundlogo22_colorforwhite_horz-w-ad_233x64.png
5 KB
3 KB
45%
10 KB
6 KB
42%
https://scontent.cdninstagram.com/v/t51.82787-15/565185174_18329972542233156_8678619910796692530_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=hJ90NKpTeYwQ7kNvwGTAou1&_nc_oc=AdluMBZB42VcjM7NVJU1_7Wbv7CK5yJhbqaCe2GrOWrefWedHdno_zm3V9qNtAFI8FY&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=AM6HXa8EAAAA&_nc_gid=Nhn2DrMWFxE-tb1qBtsPnA&oh=00_AfkCnk1XCypwsHrxN9oNJzS4J3315YdkjYGPo_6pkR_nDA&oe=6939A8B3
96 KB
59 KB
38%
https://lundmarkadvertising.com/wp-content/uploads/bfi_thumb/dummy-transparent-r679hcaoi0gl6018e96mo0266qr5dl38w3gm9lywuc.png
450 bytes
284 bytes
37%
https://lundmarkadvertising.com/wp-content/uploads/sb-instagram-feed-images/571312884_18331734130233156_4692922867970460219_nlow.webp
23 KB
16 KB
29%
https://lundmarkadvertising.com/wp-content/uploads/sb-instagram-feed-images/565185174_18329972542233156_8678619910796692530_nlow.webp
13 KB
10 KB
28%
https://lundmarkadvertising.com/wp-content/uploads/sb-instagram-feed-images/588181880_18336242701233156_3459730878086005042_nlow.webp
25 KB
18 KB
28%
https://lundmarkadvertising.com/wp-content/uploads/2025/01/brandguide_featureimage_1080x1080-1024x1024.webp
48 KB
35 KB
28%
https://lundmarkadvertising.com/wp-content/uploads/2025/01/5-tips-for-a-successful-packaging-press-check_featureimage_sqr-1024x1024.webp
38 KB
28 KB
25%
https://lundmarkadvertising.com/wp-content/uploads/sb-instagram-feed-images/590402490_18337099024233156_6862006680260598787_nlow.webp
15 KB
11 KB
25%
https://lundmarkadvertising.com/wp-content/uploads/2025/01/brandvoice_featureimage_1080x1080-1024x1024.webp
37 KB
28 KB
24%
2 KB
2 KB
22%
https://lundmarkadvertising.com/wp-content/uploads/2022/08/lund_cs_hostess_valentinespackagingdesign_0822-1800.jpg
189 KB
147 KB
22%
https://lundmarkadvertising.com/wp-content/uploads/2021/02/bd_eb_casestudy_header-preview_0221_1080x1080.jpg
124 KB
99 KB
20%
3 KB
2 KB
19%
4 KB
3 KB
18%
6 KB
5 KB
18%
9 KB
8 KB
18%
https://lundmarkadvertising.com/wp-content/uploads/2018/05/lundmark-client-logos-bw-equitybank-rt.svg
6 KB
5 KB
17%
6 KB
5 KB
17%
https://lundmarkadvertising.com/wp-content/uploads/2018/05/lundmark-client-logos-bw-santaclarita-vert.svg
11 KB
9 KB
17%
9 KB
7 KB
16%
https://lundmarkadvertising.com/wp-content/uploads/2018/02/lundmark-client-logos-bw-gardenweasel-rt.svg
14 KB
11 KB
16%
https://lundmarkadvertising.com/wp-content/uploads/2018/02/lundmark-client-logos-bw-borden-rt-01.svg
37 KB
31 KB
15%