You could reduce your image weight by around: 600kb (79%)

Analysis date: April 24, 2024

Assessment

The Marshall Independent, a local news provider, could sharpen its online presence with PicPerf. Optimizing their images would bolster SEO rankings and deliver a smoother user experience for readers consuming their content.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

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Image

Original Size

Optimized Size

Savings

https://www.marshallindependent.com/wp-content/themes/coreV2/images/website_logo.png

10kb

3.7kb

63%

https://www.marshallindependent.com/wp-content/themes/coreV2/images/search_icon_black.png

4kb

0.82kb

79%

https://www.marshallindependent.com/wp-content/themes/coreV2/images/all_access.png

6.2kb

2.6kb

59%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/06141935/SpecialSections_SideButton_Widget.jpg

25kb

4kb

84%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/25111056/LC_JailRoster.jpg

22kb

3.5kb

84%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2016/12/01134032/Trader.jpg

20kb

3.4kb

83%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/25112538/CommunityLinks.jpg

20kb

3.1kb

85%

https://www.marshallindependent.com/wp-content/themes/coreV2/images/twitter_footer.png

2.1kb

0.26kb

87%

https://www.marshallindependent.com/wp-content/themes/coreV2/images/facebook_footer.png

1.8kb

0.24kb

87%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/04/23111934/walnut-grove-web.jpg

530kb

71kb

86%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2020/03/26123414/bridget1web-606x500.jpg

49kb

28kb

42%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/01/05175634/thumbnail_image1-copyweb-410x500.jpg

53kb

30kb

44%

https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2022/09/02150620/Proof1-TMI0031121_MRSHL_INDEPENDEN_0902.gif

16kb

6.4kb

60%