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https://marshallindependent.com

You could reduce your image weight by around: 600 KB (79%)

Analysis date: April 24, 2024

Assessment

The Marshall Independent, a local news provider, could sharpen its online presence with PicPerf. Optimizing their images would bolster SEO rankings and deliver a smoother user experience for readers consuming their content.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

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Original Size
Optimized Size
Savings
https://www.marshallindependent.com/wp-content/themes/coreV2/images/website_logo.png
10 KB
4 KB
63%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/search_icon_black.png
4 KB
821 bytes
79%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/all_access.png
6 KB
3 KB
59%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/06141935/SpecialSections_SideButton_Widget.jpg
25 KB
4 KB
84%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/25111056/LC_JailRoster.jpg
22 KB
4 KB
84%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2016/12/01134032/Trader.jpg
20 KB
3 KB
83%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/25112538/CommunityLinks.jpg
20 KB
3 KB
85%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/twitter_footer.png
2 KB
262 bytes
87%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/facebook_footer.png
2 KB
243 bytes
87%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/04/23111934/walnut-grove-web.jpg
528 KB
71 KB
86%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2020/03/26123414/bridget1web-606x500.jpg
49 KB
28 KB
42%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/01/05175634/thumbnail_image1-copyweb-410x500.jpg
53 KB
30 KB
44%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2022/09/02150620/Proof1-TMI0031121_MRSHL_INDEPENDEN_0902.gif
16 KB
6 KB
60%