https://marshallindependent.com

You could reduce your image weight by around: 268kb (56%)

Analysis date: September 25, 2024

Assessment

The Marshall Independent, a local news provider covering the Marshall, Minnesota area, could streamline its online presence with PicPerf. Serving up lightweight, modern image formats would enhance the user experience for readers consuming their community-focused content.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://www.marshallindependent.com/wp-content/themes/coreV2/images/website_logo.png
10kb
4kb
63%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/search_icon_black.png
4kb
821b
79%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/all_access.png
6kb
3kb
59%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/06141935/SpecialSections_SideButton_Widget.jpg
25kb
4kb
84%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/25111056/LC_JailRoster.jpg
22kb
4kb
84%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2016/12/01134032/Trader.jpg
20kb
3kb
83%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2017/01/25112538/CommunityLinks.jpg
20kb
3kb
85%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/twitter_footer.png
2kb
262b
87%
https://www.marshallindependent.com/wp-content/themes/coreV2/images/facebook_footer.png
2kb
243b
87%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/09/23195847/tiger-band-copy-1050x840.jpg
156kb
71kb
54%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/09/23232519/IMG_9836-679x500.jpg
73kb
45kb
38%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/07/12191051/DSC_0075-752x500.jpg
68kb
36kb
47%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2024/01/05175634/thumbnail_image1-copyweb-410x500.jpg
53kb
30kb
44%
https://ogden_images.s3.amazonaws.com/www.marshallindependent.com/images/2022/09/02150620/Proof1-TMI0031121_MRSHL_INDEPENDEN_0902.gif
16kb
6kb
60%