mcwilliamsmarketing.com
July 16, 2025

You could reduce your image size by 87% (1,717 KB), saving seconds of load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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...it takes just a few minutes to set up & start seeing the gains!

Original Size
Optimized Size
Savings
https://mcwilliamsmarketing.com/wp-content/uploads/2025/06/CUSTOM-GPTS.png
891 KB
34 KB
96%
https://mcwilliamsmarketing.com/wp-content/uploads/2023/07/IMG_1373-scaled.jpg
645 KB
87 KB
86%
https://mcwilliamsmarketing.com/wp-content/uploads/2023/06/TSC-Transparent-768x768.png
403 KB
111 KB
72%
https://mcwilliamsmarketing.com/wp-content/uploads/2023/06/newsletter-bg.png
2 KB
1 KB
49%
https://mcwilliamsmarketing.com/wp-content/uploads/2019/11/why-choose-bg.png
6 KB
3 KB
48%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2 KB
1 KB
40%
https://mcwilliamsmarketing.com/wp-content/uploads/2023/06/White1-300x73-1.png
16 KB
12 KB
27%