https://www.molecule.marketing

You could reduce your image weight by around: 97kb (59%)

Analysis date: April 27, 2024

Assessment

Upswing Marketing, a Minneapolis-based web design and social media agency, could streamline its online presence with PicPerf. Optimizing their image-heavy website would enhance SEO, improve user experience, and align with their mission of empowering small businesses.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://static1.squarespace.com/static/5818d5e0e3df282e87efeebe/t/60e04a5d0ab33647fcdd7486/1625311837125/facebook.png
18kb
2.8kb
85%
https://static1.squarespace.com/static/5818d5e0e3df282e87efeebe/t/60e04a628cf4a87ec6098564/1625311842542/instagram.png
22kb
3kb
86%
https://static1.squarespace.com/static/5818d5e0e3df282e87efeebe/t/60e04a66cc099832ce3de800/1625311846408/twitter.png
16kb
2.4kb
85%
https://static1.squarespace.com/static/5818d5e0e3df282e87efeebe/t/5eb0d49927ce80631f87f7e3/1588647065887/circle-dark-outline.png
8kb
3.1kb
61%
https://images.squarespace-cdn.com/content/v1/5818d5e0e3df282e87efeebe/1588389321934-9I3EVM8QVWKPA2A5PV74/Molecule+Logo+Transparent.png?format=300w
11kb
6.9kb
38%
https://images.squarespace-cdn.com/content/v1/5818d5e0e3df282e87efeebe/1588389321934-9I3EVM8QVWKPA2A5PV74/Molecule+Logo+Transparent.png?format=500w
20kb
11kb
45%
https://images.squarespace-cdn.com/content/v1/5818d5e0e3df282e87efeebe/1676204630452-CXARBLZV12J3V1TAORIC/molly-phone-compressed.jpg?format=500w
37kb
21kb
43%
https://images.squarespace-cdn.com/content/v1/5818d5e0e3df282e87efeebe/1623783692829-LOBP2RV94XRPEDN4K9LP/biz-cards.jpg?format=500w
28kb
14kb
49%
https://images.squarespace-cdn.com/content/v1/5818d5e0e3df282e87efeebe/1538071071480-SXT1HXQLWV4UXF6E0M3Y/5.png?format=500w
1kb
0.45kb
56%
https://images.squarespace-cdn.com/content/v1/5818d5e0e3df282e87efeebe/1538071047993-C7B1YR6CNTCDAH4Z0PQO/6.png?format=500w
2.3kb
1.2kb
50%