paramountdirectmarketing.com
January 29, 2026

You could reduce your image size by 91% (5,094 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://www.paramountdirectmarketing.com/Images/social.jpg
1,459 KB
77 KB
95%
https://www.paramountdirectmarketing.com/Images/servers.jpg
720 KB
56 KB
92%
https://www.paramountdirectmarketing.com/Images/shoppers.jpg
678 KB
56 KB
92%
https://www.paramountdirectmarketing.com/Images/readingmail.jpg
511 KB
44 KB
91%
https://www.paramountdirectmarketing.com/Images/PLI_logoHD3.jpg
93 KB
9 KB
90%
https://www.paramountdirectmarketing.com/Images/datamanagement.jpg
578 KB
61 KB
89%
https://www.paramountdirectmarketing.com/Images/mantalking.jpg
395 KB
42 KB
89%
https://www.paramountdirectmarketing.com/Images/displayadv.jpg
699 KB
77 KB
89%
https://www.paramountdirectmarketing.com/Images/laptopemail.jpg
438 KB
55 KB
87%