proofmarketing.com December 4, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
Try PicPerf for Free
...it takes just a few minutes to set up & start seeing the gains!
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/d13312_ed337168c7d14512938ccccb3b60daa7~mv2.png/v1/crop/x_5,y_0,w_1554,h_1335/fill/w_599,h_514,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/advertising%20proof%20marketing.png
20 KB
7 KB
65%
https://static.wixstatic.com/media/d13312_253e3dc89f1c4ca2bd65183219765bdf~mv2.png/v1/crop/x_82,y_0,w_2918,h_989/fill/w_566,h_192,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/PROOF%20MARKETING%20CALL_edited.png
11 KB
4 KB
63%
https://static.wixstatic.com/media/d13312_eec888d6a1f64772a414ba04e1039b14~mv2.png/v1/fill/w_53,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_eec888d6a1f64772a414ba04e1039b14~mv2.png
828 bytes
304 bytes
63%
https://static.wixstatic.com/media/d13312_85f14825ea9c49d6932f4bd1517b1db1f000.jpg/v1/fill/w_980,h_661,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/d13312_85f14825ea9c49d6932f4bd1517b1db1f000.jpg
54 KB
20 KB
63%
https://static.wixstatic.com/media/d13312_eec888d6a1f64772a414ba04e1039b14~mv2.png/v1/fill/w_529,h_783,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_eec888d6a1f64772a414ba04e1039b14~mv2.png
56 KB
23 KB
60%
https://static.wixstatic.com/media/d13312_a725511c2ead4751a20212b1a8e9c221~mv2.jpg/v1/fill/w_421,h_552,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_a725511c2ead4751a20212b1a8e9c221~mv2.jpg
23 KB
10 KB
58%
https://static.wixstatic.com/media/d13312_a725511c2ead4751a20212b1a8e9c221~mv2.jpg/v1/fill/w_105,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_a725511c2ead4751a20212b1a8e9c221~mv2.jpg
871 bytes
369 bytes
58%
https://static.wixstatic.com/media/d13312_306d96b929544c30a29a360e70c6abf5~mv2.webp/v1/fill/w_81,h_81,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/316_Squarespace_logo-512.webp
2 KB
1 KB
57%
https://static.wixstatic.com/media/d13312_f6a6250013194038b4f255f562670dd1~mv2.jpg/v1/fill/w_490,h_799,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_f6a6250013194038b4f255f562670dd1~mv2.jpg
65 KB
29 KB
55%
https://static.wixstatic.com/media/d13312_3d8eb12758dd4df0a71aa5f7e1fa1ccc~mv2.png/v1/fill/w_490,h_626,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_3d8eb12758dd4df0a71aa5f7e1fa1ccc~mv2.png
43 KB
20 KB
54%
https://static.wixstatic.com/media/d13312_d05cc17cb63548d4b0f32a53c80ef1eb~mv2.png/v1/fill/w_265,h_106,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2024%20PROOF_LOGO_FINAL-turquoise2.png
8 KB
4 KB
53%
https://static.wixstatic.com/media/d13312_f11809c965cd4b1eb0aefc0b06818fee~mv2.png/v1/fill/w_529,h_643,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_f11809c965cd4b1eb0aefc0b06818fee~mv2.png
52 KB
25 KB
53%
https://static.wixstatic.com/media/d13312_d05cc17cb63548d4b0f32a53c80ef1eb~mv2.png/v1/fill/w_173,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/2024%20PROOF_LOGO_FINAL-turquoise2.png
5 KB
2 KB
52%
https://static.wixstatic.com/media/d13312_9da067de507848989dab096ec5097aa4~mv2.jpg/v1/fill/w_980,h_723,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/d13312_9da067de507848989dab096ec5097aa4~mv2.jpg
195 KB
99 KB
49%
https://static.wixstatic.com/media/d13312_8efbf03a27c947d99c4cd606440ecb11~mv2.png/v1/crop/x_160,y_59,w_765,h_192/fill/w_214,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Shopify-Partner-Logo.png
4 KB
2 KB
49%
https://static.wixstatic.com/media/d13312_3d8eb12758dd4df0a71aa5f7e1fa1ccc~mv2.png/v1/fill/w_123,h_76,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_3d8eb12758dd4df0a71aa5f7e1fa1ccc~mv2.png
1 KB
658 bytes
48%
https://static.wixstatic.com/media/d13312_4580c2c8e8d94315bf250dcbe3eaa71e~mv2.png/v1/fill/w_149,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Copy%20of%20RRTLogo%202.png
7 KB
3 KB
47%
https://static.wixstatic.com/media/d13312_9da067de507848989dab096ec5097aa4~mv2.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_9da067de507848989dab096ec5097aa4~mv2.jpg
2 KB
1 KB
45%
https://static.wixstatic.com/media/d13312_a1c80b140c1a4d549c10689162f9fcd7~mv2.png/v1/fill/w_186,h_147,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Gulch%20Logos-01.png
9 KB
5 KB
44%
https://static.wixstatic.com/media/d13312_c8183b3f798042d985dd73daec27e611~mv2.png/v1/fill/w_76,h_73,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/wordpress%20logo.png
3 KB
2 KB
43%
https://static.wixstatic.com/media/d13312_85f14825ea9c49d6932f4bd1517b1db1f000.jpg/v1/fill/w_147,h_83,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_85f14825ea9c49d6932f4bd1517b1db1f000.jpg
1 KB
777 bytes
43%
https://static.wixstatic.com/media/d13312_3e2101f29b1e4df78b54c4aaf78bc528~mv2.png/v1/fill/w_81,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/WIX%20PARTNER.png
3 KB
2 KB
43%
https://static.wixstatic.com/media/d13312_7c562629291340c0953fc4284db4179f~mv2.png/v1/fill/w_155,h_87,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/google-partner-logo-2BA563BAC5-seeklogo_com.png
4 KB
2 KB
43%
https://static.wixstatic.com/media/d13312_3c866a9f716e4de9aa7ccde7e9e8b262~mv2.png/v1/fill/w_137,h_120,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01_RED-PLAINS_SECONDARY-VERTICAL_FULL-COLOR.png
6 KB
4 KB
42%
https://static.wixstatic.com/media/d13312_5fee4f217efc4829ad8c131c966f9dd9~mv2.png/v1/fill/w_117,h_123,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/FLOATING-LEAF_EMBLEM_FULL-COLOR.png
7 KB
4 KB
42%
https://static.wixstatic.com/media/d13312_f721ff364a7445a6b9c5dd89e98957de~mv2.png/v1/fill/w_176,h_163,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Web%20-%20StoryBrand%20Guide%20Badge%20White.png
6 KB
4 KB
41%
https://static.wixstatic.com/media/d13312_b3af37a58d7d43c68dd6e86274678e6a~mv2.png/v1/fill/w_170,h_84,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/HINES%20MEAT%20CO_%20PENDLETON.png
3 KB
2 KB
40%
https://static.wixstatic.com/media/d13312_6a8e3755638245cc9067c67f1f318bab~mv2.png/v1/fill/w_163,h_81,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/meta%20business%20partner.png
5 KB
3 KB
40%
https://static.wixstatic.com/media/23fd2a2be53141ed810f4d3dcdcd01fa.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/23fd2a2be53141ed810f4d3dcdcd01fa.png
921 bytes
553 bytes
40%
https://static.wixstatic.com/media/d13312_f6a6250013194038b4f255f562670dd1~mv2.jpg/v1/fill/w_123,h_106,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_f6a6250013194038b4f255f562670dd1~mv2.jpg
2 KB
1 KB
39%
https://static.wixstatic.com/media/11062b_fe985b889c144b348eefc7bbc67018b4~mv2.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_fe985b889c144b348eefc7bbc67018b4~mv2.png
914 bytes
576 bytes
37%
https://static.wixstatic.com/media/7528824071724d12a3e6c31eee0b40d4.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7528824071724d12a3e6c31eee0b40d4.png
919 bytes
587 bytes
36%
https://static.wixstatic.com/media/81af6121f84c41a5b4391d7d37fce12a.png/v1/fill/w_35,h_35,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/81af6121f84c41a5b4391d7d37fce12a.png
1 KB
679 bytes
36%
https://static.wixstatic.com/media/d13312_f11809c965cd4b1eb0aefc0b06818fee~mv2.png/v1/fill/w_53,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/d13312_f11809c965cd4b1eb0aefc0b06818fee~mv2.png
936 bytes
624 bytes
33%