https://puremarketing.uk

You could reduce your image weight by around: 3,370kb (90%)

Analysis date: May 28, 2025

Assessment

Pure Marketing, an agency offering SEO, PPC, and web design services, could streamline its online presence with PicPerf. By optimizing their website's images, PicPerf would bolster SEO performance, enhance user experience, and support conversion rates.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://puremarketing.uk/wp-content/uploads/2021/05/pure-marketing-logo.svg
19.3kb
14.3kb
26%
https://puremarketing.uk/wp-content/uploads/2025/05/google.png
11.4kb
4.55kb
60%
https://www.gstatic.com/recaptcha/api2/logo_48.png
2.23kb
1.34kb
40%
https://puremarketing.uk/wp-content/uploads/2023/03/BRP-Architects-768x490.jpg
60.9kb
31.3kb
49%
https://puremarketing.uk/wp-content/uploads/2023/03/BRP-Architects.jpg
266kb
59.9kb
77%
https://puremarketing.uk/wp-content/uploads/2023/03/Stratford-Park-768x490.jpg
47.3kb
23kb
51%
https://puremarketing.uk/wp-content/uploads/2023/03/Stratford-Park.jpg
207kb
43.9kb
79%
https://puremarketing.uk/wp-content/uploads/2022/08/Leap-IT-mockup.png
61.3kb
15.2kb
75%
https://puremarketing.uk/wp-content/uploads/2023/03/The-Meadow-Barn-768x490.png
579kb
23kb
96%
https://puremarketing.uk/wp-content/uploads/2023/03/The-Meadow-Barn.png
2,120kb
44.3kb
98%
https://puremarketing.uk/wp-content/uploads/2022/08/Bookspace-mockup.png
96.6kb
36.7kb
62%
https://puremarketing.uk/wp-content/uploads/2022/08/Holland-Lloyd-mockup.png
60.6kb
15.1kb
75%
https://puremarketing.uk/wp-content/uploads/2022/08/Hpack-mockup-Copy.png
74.5kb
17.4kb
77%
https://puremarketing.uk/wp-content/uploads/2022/08/Hatton-James-Legal-Mockup.png
119kb
25.9kb
78%