https://www.smallnormous.com
You could reduce your image weight by around: 216 KB (51%)
Analysis date: July 2, 2025Assessment
Smallnormous, the expert marketing agency, could bolster its online impact with PicPerf. Offering branding, strategy, and digital solutions, PicPerf's image optimization would enhance user experience and SEO for this results-driven firm.
Estimated Page Load Savings
Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.
Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.
Image Breakdown
Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.
For questions about this analysis, send me a message!
Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/edd58f_80b9dd373d79443d908a978be5699cd0~mv2.jpg/v1/fill/w_216,h_120,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/edd58f_80b9dd373d79443d908a978be5699cd0~mv2.jpg
5 KB
3 KB
43%
https://static.wixstatic.com/media/edd58f_77fba42e5e1e4be489182a211a0a0635~mv2.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/edd58f_77fba42e5e1e4be489182a211a0a0635~mv2.jpg
15 KB
4 KB
69%
https://static.wixstatic.com/media/edd58f_885d4f93f2be450b9318dea4e0b14933~mv2.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/edd58f_885d4f93f2be450b9318dea4e0b14933~mv2.jpg
32 KB
12 KB
63%
https://static.wixstatic.com/media/edd58f_e3e39895cd7e4d15919010386ccedc22~mv2.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/edd58f_e3e39895cd7e4d15919010386ccedc22~mv2.jpg
51 KB
19 KB
63%
https://static.wixstatic.com/media/edd58f_bc99689e38144f0b8f3c4a5dd0a37b0f~mv2.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/edd58f_bc99689e38144f0b8f3c4a5dd0a37b0f~mv2.jpg
28 KB
10 KB
64%
https://static.wixstatic.com/media/edd58f_754d0566bcb64976adfbdaf3c14dc85c~mv2.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/edd58f_754d0566bcb64976adfbdaf3c14dc85c~mv2.jpg
20 KB
9 KB
56%
https://static.wixstatic.com/media/edd58f_3341cad938894b16b50651c7e0f75e83~mv2.jpg/v1/fit/w_480,h_480,q_90,enc_avif,quality_auto/edd58f_3341cad938894b16b50651c7e0f75e83~mv2.jpg
21 KB
8 KB
61%
https://static.wixstatic.com/media/edd58f_07ba12c7250d43d5b6b2a7dd2f79a905~mv2_d_3527_2771_s_4_2.jpg/v1/fill/w_95,h_74,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/edd58f_07ba12c7250d43d5b6b2a7dd2f79a905~mv2_d_3527_2771_s_4_2.jpg
700 bytes
230 bytes
67%
https://static.wixstatic.com/media/e0678ef25486466ba65ef6ad47b559e1.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/e0678ef25486466ba65ef6ad47b559e1.png
965 bytes
573 bytes
41%
https://static.wixstatic.com/media/da7ef6dd1302486c9a67baebe4b364bc.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/da7ef6dd1302486c9a67baebe4b364bc.png
1 KB
627 bytes
38%
https://static.wixstatic.com/media/f61c7a3b4b4947b28511a25034973383.png/v1/fill/w_30,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f61c7a3b4b4947b28511a25034973383.png
944 bytes
569 bytes
40%
https://static.wixstatic.com/media/edd58f_80b9dd373d79443d908a978be5699cd0~mv2.jpg/v1/fill/w_980,h_800,al_tl,q_85,enc_avif,quality_auto/edd58f_80b9dd373d79443d908a978be5699cd0~mv2.jpg
156 KB
96 KB
38%
https://static.wixstatic.com/media/edd58f_1b7d66cb2f744b64ad80a37026ea7acd~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Tuxton-China-Anniversary.png
5 KB
3 KB
51%
https://static.wixstatic.com/media/edd58f_f9d6c88dfcba4f329fda852517ef6f8f~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/estela-sonoma-hair-salon.png
2 KB
1 KB
50%
https://static.wixstatic.com/media/edd58f_77e9c4d6e4cb4d2395e4df9c6f04d9fe~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Wine-Cube-Tours.png
5 KB
3 KB
47%
https://static.wixstatic.com/media/edd58f_07b4fae0987e4e3389257945f65948c0~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Nor-Cal-Animal-Rescue.png
4 KB
2 KB
53%
https://static.wixstatic.com/media/edd58f_f3f9b254d83749b9931ea5b7424ddf83~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Get-UP-BDS.png
2 KB
1 KB
52%
https://static.wixstatic.com/media/edd58f_ba4bcab54f274024929210ba5c3ac56f~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Docker.png
4 KB
2 KB
52%
https://static.wixstatic.com/media/edd58f_64b4166159e240739f479a9a9e5f79fe~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Team-Becca.png
5 KB
2 KB
54%
https://static.wixstatic.com/media/edd58f_9b6b58247de14701aa9ed0df6e9addd4~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Adamas-Pharmaceutical.png
4 KB
2 KB
49%
https://static.wixstatic.com/media/edd58f_4fdded3c6b844fdbb2a9718c3f50ce4a~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Paul-Osincup.png
3 KB
2 KB
49%
https://static.wixstatic.com/media/edd58f_1032b2170d9c4cc8ad9fdb9799252883~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Accent-Printing.png
5 KB
2 KB
57%
https://static.wixstatic.com/media/edd58f_bb74eea6a82e4de081dd348d78892514~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ENDit.png
5 KB
2 KB
50%
https://static.wixstatic.com/media/edd58f_4a0a9e4ef27b43fd94fa9249d399e4fa~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Best-Bite-Nutrition.png
6 KB
3 KB
55%
https://static.wixstatic.com/media/edd58f_c9ef2028ffe04ad3a9e0a0e922bcbf10~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AATH.png
5 KB
3 KB
45%
https://static.wixstatic.com/media/edd58f_a5ea429580f745cfaa3ede4d32d23e19~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Biogen.png
4 KB
2 KB
58%
https://static.wixstatic.com/media/edd58f_d1c80b6207b1415ea03302d82ebe1a8b~mv2.png/v1/fill/w_200,h_100,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Santa-Rosa-Window-Tint.png
5 KB
2 KB
48%
https://static.wixstatic.com/media/edd58f_07ba12c7250d43d5b6b2a7dd2f79a905~mv2_d_3527_2771_s_4_2.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/edd58f_07ba12c7250d43d5b6b2a7dd2f79a905~mv2_d_3527_2771_s_4_2.jpg
23 KB
12 KB
48%
https://static.wixstatic.com/media/edd58f_a4550ef22eec4819b32b4157cc8623c2~mv2.png/v1/fill/w_80,h_80,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/San-Francisco-CA.png
3 KB
2 KB
43%
https://static.wixstatic.com/media/edd58f_490f6e9885e3440c830cf5c79688aa41~mv2.png/v1/fill/w_81,h_80,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Santa-Rosa-CA.png
3 KB
2 KB
46%