the-brand-agency.com July 16, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/4d8b65_819e83f541924990b0faef133d07a6bb~mv2.jpg/v1/crop/x_0,y_128,w_1147,h_1344/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0514%20(1)_JPG.jpg
14 KB
6 KB
55%
https://static.wixstatic.com/media/11062b_fac0e1439d344435b5dbf94cfc1bb57a~mv2.jpg/v1/fill/w_423,h_529,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Beauty%20Vlogger.jpg
18 KB
8 KB
55%
https://static.wixstatic.com/media/4d8b65_6af45ad66f444a3faa388c6b7b9ba8aa~mv2.png/v1/fill/w_373,h_210,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AltLogo1_nobackground.png
16 KB
7 KB
54%
https://static.wixstatic.com/media/11062b_a8bc8e4262274bdf8cbd8df689bb3a8a~mv2.jpg/v1/crop/x_0,y_779,w_4399,h_5153/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Laptop.jpg
15 KB
7 KB
54%
https://static.wixstatic.com/media/4d8b65_a340ab47ecf54fb89149573197e134b7~mv2.jpg/v1/crop/x_0,y_429,w_2341,h_2742/fill/w_286,h_335,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IMG_0511%20(1)_JPG.jpg
9 KB
4 KB
52%
https://static.wixstatic.com/media/4d8b65_7dacd8e0a12448cabc0a9f0b6c5d7884~mv2.jpg/v1/fill/w_216,h_288,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4d8b65_7dacd8e0a12448cabc0a9f0b6c5d7884~mv2.jpg
6 KB
3 KB
52%
https://static.wixstatic.com/media/4d8b65_7dacd8e0a12448cabc0a9f0b6c5d7884~mv2.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/4d8b65_7dacd8e0a12448cabc0a9f0b6c5d7884~mv2.jpg
100 KB
48 KB
52%
https://static.wixstatic.com/media/11062b_f433e4b9a1b74cbbba7f9144343b88e3~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f433e4b9a1b74cbbba7f9144343b88e3~mv2.png
888 bytes
440 bytes
50%
https://static.wixstatic.com/media/4d8b65_9b47cc24f24444a58057ff367bd72aa4~mv2.jpg/v1/fill/w_765,h_1820,al_c,q_85,enc_avif,quality_auto/4d8b65_9b47cc24f24444a58057ff367bd72aa4~mv2.jpg
71 KB
36 KB
49%
https://static.wixstatic.com/media/4d8b65_9b47cc24f24444a58057ff367bd72aa4~mv2.jpg/v1/fill/w_147,h_196,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/4d8b65_9b47cc24f24444a58057ff367bd72aa4~mv2.jpg
3 KB
2 KB
49%
https://static.wixstatic.com/media/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_f4e3e7f537ff4762a1914aa14e3e36b9~mv2.png
748 bytes
389 bytes
48%
https://static.wixstatic.com/media/4d8b65_6af45ad66f444a3faa388c6b7b9ba8aa~mv2.png/v1/fill/w_165,h_98,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/AltLogo1_nobackground.png
6 KB
3 KB
48%
https://static.wixstatic.com/media/11062b_c67939a99eaf442d95d3f851857ceedf~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_c67939a99eaf442d95d3f851857ceedf~mv2.png
756 bytes
403 bytes
47%
https://static.wixstatic.com/media/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_603340b7bcb14e7785c7b65b233cd9f9~mv2.png
794 bytes
457 bytes
42%
https://static.wixstatic.com/media/11062b_7edd292d29b34c309100535a26dc5033~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_7edd292d29b34c309100535a26dc5033~mv2.png
825 bytes
476 bytes
42%
https://static.wixstatic.com/media/11062b_b5690303a8ff470e9b1c03a24aff140b~mv2.png/v1/fill/w_21,h_21,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/11062b_b5690303a8ff470e9b1c03a24aff140b~mv2.png
707 bytes
451 bytes
36%