thenashvillemarketinggroup.com July 15, 2025
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/nsplsh_a4b7368d7d98482d9591eb47cede077d~mv2.jpg/v1/fill/w_326,h_310,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_a4b7368d7d98482d9591eb47cede077d~mv2.jpg
16 KB
6 KB
62%
https://static.wixstatic.com/media/nsplsh_3368576739514b6c356b38~mv2_d_4378_6514_s_4_2.jpg/v1/fill/w_52,h_78,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_3368576739514b6c356b38~mv2_d_4378_6514_s_4_2.jpg
845 bytes
338 bytes
60%
https://static.wixstatic.com/media/0fdef751204647a3bbd7eaa2827ed4f9.png/v1/fill/w_20,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0fdef751204647a3bbd7eaa2827ed4f9.png
591 bytes
241 bytes
59%
https://static.wixstatic.com/media/nsplsh_3859786b623053764e454d~mv2_d_2731_1536_s_2.jpg/v1/fill/w_82,h_46,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_3859786b623053764e454d~mv2_d_2731_1536_s_2.jpg
889 bytes
371 bytes
58%
https://static.wixstatic.com/media/nsplsh_3368576739514b6c356b38~mv2_d_4378_6514_s_4_2.jpg/v1/fill/w_327,h_310,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_3368576739514b6c356b38~mv2_d_4378_6514_s_4_2.jpg
6 KB
3 KB
56%
https://static.wixstatic.com/media/71de2e_81144d975fc945d19eb77740108aa039~mv2.jpg/v1/crop/x_185,y_12,w_274,h_224/fill/w_220,h_180,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202023-08-10%20at%202_22_edited.jpg
5 KB
2 KB
55%
https://static.wixstatic.com/media/6ea5b4a88f0b4f91945b40499aa0af00.png/v1/fill/w_20,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6ea5b4a88f0b4f91945b40499aa0af00.png
618 bytes
281 bytes
55%
https://static.wixstatic.com/media/nsplsh_baed3560f7a54b86befdee8a6b469dd1~mv2.jpg/v1/fill/w_980,h_480,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_baed3560f7a54b86befdee8a6b469dd1~mv2.jpg
31 KB
14 KB
54%
https://static.wixstatic.com/media/nsplsh_02dd6aa20794419995fd1336da87dcf2~mv2.jpg/v1/fill/w_108,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_02dd6aa20794419995fd1336da87dcf2~mv2.jpg
995 bytes
466 bytes
53%
https://static.wixstatic.com/media/nsplsh_02dd6aa20794419995fd1336da87dcf2~mv2.jpg/v1/fill/w_980,h_480,fp_0.50_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_02dd6aa20794419995fd1336da87dcf2~mv2.jpg
37 KB
17 KB
53%
https://static.wixstatic.com/media/71de2e_89e0dbe70add4067a7608a5fea36f83b~mv2.png/v1/fill/w_220,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202023-01-20%20at%201_21_02%20PM.png
2 KB
1 KB
52%
https://static.wixstatic.com/media/71de2e_384fda07024f4ceaba555af505a46821~mv2.png/v1/fill/w_220,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202023-01-20%20at%2012_47_07%20PM.png
4 KB
2 KB
51%
https://static.wixstatic.com/media/nsplsh_3859786b623053764e454d~mv2_d_2731_1536_s_2.jpg/v1/fill/w_327,h_310,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_3859786b623053764e454d~mv2_d_2731_1536_s_2.jpg
33 KB
16 KB
51%
https://static.wixstatic.com/media/71de2e_1e96b2d70b4e4367b24d4aad7a0f7368~mv2.jpg/v1/fill/w_220,h_180,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202022-06-14%20at%201_35_edited.jpg
6 KB
3 KB
51%
https://static.wixstatic.com/media/nsplsh_a4b7368d7d98482d9591eb47cede077d~mv2.jpg/v1/fill/w_82,h_54,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_a4b7368d7d98482d9591eb47cede077d~mv2.jpg
980 bytes
491 bytes
50%
https://static.wixstatic.com/media/71de2e_3d4ec549f92249fba7ce9e5a2b26c413~mv2.png/v1/fill/w_220,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202023-01-20%20at%2012_41_38%20PM.png
8 KB
4 KB
50%
https://static.wixstatic.com/media/0fdef751204647a3bbd7eaa2827ed4f9.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/0fdef751204647a3bbd7eaa2827ed4f9.png
613 bytes
315 bytes
49%
https://static.wixstatic.com/media/71de2e_684129efb45b4e01b7b948563ee22ddb~mv2.png/v1/fill/w_220,h_200,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202023-01-20%20at%201_10_57%20PM.png
2 KB
833 bytes
48%
https://static.wixstatic.com/media/nsplsh_9749b554ba744cffb671968b44ff06f9~mv2.jpg/v1/fill/w_490,h_445,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_9749b554ba744cffb671968b44ff06f9~mv2.jpg
78 KB
41 KB
47%
https://static.wixstatic.com/media/01c3aff52f2a4dffa526d7a9843d46ea.png/v1/fill/w_20,h_20,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01c3aff52f2a4dffa526d7a9843d46ea.png
678 bytes
360 bytes
47%
https://static.wixstatic.com/media/nsplsh_5562686a7076377130506b~mv2_d_3897_3897_s_4_2.jpg/v1/fill/w_490,h_660,fp_0.50_0.50,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_5562686a7076377130506b~mv2_d_3897_3897_s_4_2.jpg
128 KB
72 KB
44%
https://static.wixstatic.com/media/nsplsh_91634937765d40c4baea78a6e2887dcd~mv2.jpg/v1/fill/w_980,h_932,fp_0.50_0.50,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_91634937765d40c4baea78a6e2887dcd~mv2.jpg
34 KB
19 KB
44%
https://static.wixstatic.com/media/6ea5b4a88f0b4f91945b40499aa0af00.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6ea5b4a88f0b4f91945b40499aa0af00.png
680 bytes
383 bytes
44%
https://static.wixstatic.com/media/nsplsh_91634937765d40c4baea78a6e2887dcd~mv2.jpg/v1/fill/w_147,h_98,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_91634937765d40c4baea78a6e2887dcd~mv2.jpg
2 KB
926 bytes
42%
https://static.wixstatic.com/media/nsplsh_646b476a73774f62475059~mv2.jpg/v1/fill/w_220,h_180,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image%20by%20Markus%20Spiske.jpg
8 KB
5 KB
42%
https://static.wixstatic.com/media/nsplsh_9749b554ba744cffb671968b44ff06f9~mv2.jpg/v1/fill/w_83,h_111,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_9749b554ba744cffb671968b44ff06f9~mv2.jpg
2 KB
1 KB
41%
https://static.wixstatic.com/media/71de2e_4fb5674ccd3941e9b45fb5a209296d61~mv2.png/v1/fill/w_220,h_180,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screen%20Shot%202022-06-14%20at%201_44_07%20PM.png
6 KB
4 KB
39%
https://static.wixstatic.com/media/nsplsh_5562686a7076377130506b~mv2_d_3897_3897_s_4_2.jpg/v1/fill/w_123,h_123,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_5562686a7076377130506b~mv2_d_3897_3897_s_4_2.jpg
3 KB
2 KB
38%
https://static.wixstatic.com/media/nsplsh_baed3560f7a54b86befdee8a6b469dd1~mv2.jpg/v1/fill/w_108,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/nsplsh_baed3560f7a54b86befdee8a6b469dd1~mv2.jpg
2 KB
944 bytes
37%
https://static.wixstatic.com/media/01c3aff52f2a4dffa526d7a9843d46ea.png/v1/fill/w_26,h_26,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/01c3aff52f2a4dffa526d7a9843d46ea.png
719 bytes
478 bytes
33%