https://thenorthern-web.co.uk

You could reduce your image weight by around: 103kb (35%)

Analysis date: May 27, 2025

Assessment

The Northern Web could bolster its web design and development offerings with PicPerf. By optimizing images, the company would provide clients with enhanced SEO, faster load times, and a smoother user experience.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

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Original Size
Optimized Size
Savings
https://thenorthern-web.co.uk/wp-content/uploads/Bhouse-960x555.webp
9.02kb
4.77kb
47%
https://thenorthern-web.co.uk/wp-content/uploads/tech-large-1-716x960.webp
92.9kb
53.9kb
42%
https://thenorthern-web.co.uk/wp-content/uploads/outsource-hero-960x555.webp
50.1kb
33.3kb
33%
https://thenorthern-web.co.uk/wp-content/uploads/Carluxx-Mockup-960x882.webp
76.1kb
54.7kb
28%
https://thenorthern-web.co.uk/wp-content/uploads/Dubai-Wedding-960x555.webp
47.9kb
33.2kb
31%
https://thenorthern-web.co.uk/wp-content/uploads/lawhiree-960x555.webp
16.9kb
10.4kb
38%