http://thetruemarketingagency.com

You could reduce your image weight by around: 120 KB (52%)

Analysis date: July 18, 2025

Assessment

The True Marketing Company, offering custom website design and marketing services, could streamline its online presence with PicPerf. By optimizing their image-heavy website, PicPerf would enhance SEO, deliver a smoother user experience, and likely boost conversion rates.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://static.wixstatic.com/media/932847_afb58a48e4394d358359c728d9abcd3e~mv2_d_5000_1461_s_2.jpg/v1/fill/w_288,h_84,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/932847_afb58a48e4394d358359c728d9abcd3e~mv2_d_5000_1461_s_2.jpg
2 KB
1 KB
49%
https://static.wixstatic.com/media/932847_71ed3d3be5204835bcade0f77a4a7baf~mv2.png/v1/fill/w_45,h_22,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/932847_71ed3d3be5204835bcade0f77a4a7baf~mv2.png
603 bytes
364 bytes
40%
https://static.wixstatic.com/media/932847_9ecca8120df140f49900435249fcd33a~mv2.png/v1/fill/w_651,h_376,al_c,lg_1,q_85,enc_avif,quality_auto/932847_9ecca8120df140f49900435249fcd33a~mv2.png
18 KB
7 KB
60%
https://static.wixstatic.com/media/932847_b15104efb9194164abd7ce11bec1d069~mv2.png/v1/fill/w_336,h_398,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_b15104efb9194164abd7ce11bec1d069~mv2.png
17 KB
8 KB
52%
https://static.wixstatic.com/media/932847_ba76684c25264d879e3d5e930e5bb093~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/932847_ba76684c25264d879e3d5e930e5bb093~mv2.png
734 bytes
231 bytes
68%
https://static.wixstatic.com/media/932847_c22643b2bf7c45cbaf32c44b61b22602~mv2.png/v1/fill/w_28,h_19,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_c22643b2bf7c45cbaf32c44b61b22602~mv2.png
792 bytes
473 bytes
40%
https://static.wixstatic.com/media/932847_8dbecd4a7a884541ae7222adab69ddbe~mv2.png/v1/fill/w_28,h_19,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_8dbecd4a7a884541ae7222adab69ddbe~mv2.png
792 bytes
473 bytes
40%
https://static.wixstatic.com/media/932847_b21a080480104c22a27cca126339ffcc~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/932847_b21a080480104c22a27cca126339ffcc~mv2.png
701 bytes
207 bytes
70%
https://static.wixstatic.com/media/932847_4fdc7ced41414564bf8464e0f2bf67c4~mv2.png/v1/fill/w_49,h_28,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/932847_4fdc7ced41414564bf8464e0f2bf67c4~mv2.png
736 bytes
241 bytes
67%
https://static.wixstatic.com/media/932847_247d000c11ce466f93d208a045e7802f~mv2_d_3011_2000_s_2.jpg/v1/fill/w_98,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/932847_247d000c11ce466f93d208a045e7802f~mv2_d_3011_2000_s_2.jpg
1 KB
699 bytes
42%
https://static.wixstatic.com/media/11062b_0fcc5b5d1613468aad7802063185e9d1f000.jpg/v1/fill/w_106,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_avif,quality_auto/11062b_0fcc5b5d1613468aad7802063185e9d1f000.jpg
1 KB
558 bytes
48%
https://static.wixstatic.com/media/932847_c22643b2bf7c45cbaf32c44b61b22602~mv2.png/v1/fill/w_99,h_67,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_c22643b2bf7c45cbaf32c44b61b22602~mv2.png
1 KB
810 bytes
45%
https://static.wixstatic.com/media/932847_0c76da0412ec49258c8ccd141a56e99a~mv2.png/v1/fill/w_99,h_67,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_0c76da0412ec49258c8ccd141a56e99a~mv2.png
2 KB
1 KB
47%
https://static.wixstatic.com/media/932847_507affdeac5a44d9b955faddd9b19f0b~mv2.png/v1/fill/w_252,h_104,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/fb%20ads.png
6 KB
3 KB
53%
https://static.wixstatic.com/media/932847_f522c1e34f3f4e7eb70b9a845ba78d66~mv2.png/v1/fill/w_206,h_70,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Google%20Ads.png
9 KB
6 KB
40%
https://static.wixstatic.com/media/932847_afb58a48e4394d358359c728d9abcd3e~mv2_d_5000_1461_s_2.jpg/v1/fill/w_980,h_932,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_afb58a48e4394d358359c728d9abcd3e~mv2_d_5000_1461_s_2.jpg
37 KB
23 KB
38%
https://static.wixstatic.com/media/932847_71ed3d3be5204835bcade0f77a4a7baf~mv2.png/v1/fill/w_980,h_438,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_71ed3d3be5204835bcade0f77a4a7baf~mv2.png
4 KB
2 KB
58%
https://static.wixstatic.com/media/932847_ba76684c25264d879e3d5e930e5bb093~mv2.png/v1/fill/w_265,h_293,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_ba76684c25264d879e3d5e930e5bb093~mv2.png
14 KB
6 KB
56%
https://static.wixstatic.com/media/932847_b21a080480104c22a27cca126339ffcc~mv2.png/v1/fill/w_265,h_293,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_b21a080480104c22a27cca126339ffcc~mv2.png
11 KB
5 KB
57%
https://static.wixstatic.com/media/932847_4fdc7ced41414564bf8464e0f2bf67c4~mv2.png/v1/fill/w_265,h_293,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_4fdc7ced41414564bf8464e0f2bf67c4~mv2.png
13 KB
6 KB
54%
https://static.wixstatic.com/media/932847_247d000c11ce466f93d208a045e7802f~mv2_d_3011_2000_s_2.jpg/v1/fill/w_392,h_757,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/932847_247d000c11ce466f93d208a045e7802f~mv2_d_3011_2000_s_2.jpg
61 KB
32 KB
47%
https://static.wixstatic.com/media/11062b_0fcc5b5d1613468aad7802063185e9d1f000.jpg/v1/fill/w_588,h_757,al_c,q_85,usm_0.33_1.00_0.00,enc_avif,quality_auto/11062b_0fcc5b5d1613468aad7802063185e9d1f000.jpg
12 KB
5 KB
63%
https://www.2findlocal.com/Set/Icons/2.png
3 KB
337 bytes
89%
https://www.2findlocal.com/Set/Icons/u.png
3 KB
333 bytes
90%
https://www.2findlocal.com/Set/Icons/f.png
3 KB
347 bytes
89%
https://static.hsappstatic.net/bots-ui-app/ex/bot-avatar.jpg
7 KB
3 KB
59%