http://www.thisisredagency.com

You could reduce your image weight by around: 6,797 KB (96%)

Analysis date: July 16, 2025

Assessment

THIS IS RED, the global creative powerhouse, could bolster its online impact with PicPerf. The agency's visually-driven work would benefit from enhanced SEO, faster load times, and a smoother user experience.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://thisisredagency.com/wp-content/themes/tir2016/images/this-is-red-logo-black.jpg
24 KB
3 KB
89%
https://thisisredagency.com/wp-content/themes/tir2016/images/icon_insta.png
7 KB
3 KB
62%
https://thisisredagency.com/wp-content/themes/tir2016/images/icon_fb.png
2 KB
530 bytes
78%
https://thisisredagency.com/wp-content/themes/tir2016/images/icon_vm.png
5 KB
2 KB
64%
https://thisisredagency.com/wp-content/themes/tir2016/images/icon_yt.png
4 KB
2 KB
58%
https://thisisredagency.com/wp-content/themes/tir2016/images/playbutton.png
19 KB
6 KB
66%
https://thisisredagency.com/wp-content/themes/tir2016/assets/TIR_HOME_PAGE_LOOP02.jpg
112 KB
16 KB
86%
https://thisisredagency.com/wp-content/themes/tir2016/images/home_pace_church-icon.png
4 KB
1 KB
74%
https://thisisredagency.com/wp-content/uploads/2024/05/Neural-dsp-cortex-control-this-is-red-04.jpg
180 KB
26 KB
85%
https://thisisredagency.com/wp-content/uploads/2022/01/m-a-tragedy-in-typography-guinness.jpg
418 KB
51 KB
88%
https://www.thisisredagency.com/wp-content/uploads/2019/04/PRS-guitars-mccarty-594-02.jpg
417 KB
42 KB
90%
https://www.thisisredagency.com/wp-content/uploads/2015/09/plastic.jpg
503 KB
29 KB
94%
https://www.thisisredagency.com/wp-content/uploads/2017/12/sunwear-poster-2.jpg
4,984 KB
18 KB
100%
https://thisisredagency.com/wp-content/themes/tir2016/images/tir_footer_logo.png
6 KB
3 KB
57%
https://thisisredagency.com/wp-content/themes/tir2016/images/home_spaceTIR_Space_img_mb.jpg
345 KB
38 KB
89%
https://thisisredagency.com/wp-content/themes/tir2016/images/home-link_arrow.png
3 KB
163 bytes
94%
https://thisisredagency.com/wp-content/themes/tir2016/images/gray_black-arrow.png
4 KB
177 bytes
95%