https://tokencs.ca

You could reduce your image weight by around: 570 KB (43%)

Analysis date: October 5, 2024

Assessment

Token Creative Services, a digital marketing agency focused on ethical and conscious marketing, could enhance its online impact by leveraging PicPerf. With 34 images to optimize on their website, PicPerf's services would streamline user experience and boost SEO rankings for this purpose-driven agency.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://tokencs.ca/wp-content/uploads/2022/08/Token-home-header-illustratoin-4.svg
591 KB
493 KB
16%
https://www.gstatic.com/partners/badge/images/2022/PartnerBadgeClickable.svg
33 KB
28 KB
15%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/SEO-booster-indicators-300x169-landscape-15bca892e2670330c719052a849c879f-.png
34 KB
6 KB
82%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/SEO-Tracking-and-Key-Metrics-for-Business-Owners-to-Track-300x169-landscape-9c7576607873cf3fed7fa7209804780b-.png
43 KB
6 KB
86%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/E-Commerce-SEO-Checklist-%E2%80%93-A-Practical-Step-By-Step-Checklist-300x169-landscape-840aa9d56e70de63b7313040759d75c0-.png
39 KB
5 KB
87%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/Balancing-Paid-and-Organic-Right-Approach-to-ROAS-and-SEO-300x169-landscape-25840e030cad44db751a6879e56862f8-.png
20 KB
3 KB
84%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/The-ROI-of-SEO-Elevating-Canadian-Business-Success-300x169-landscape-739ce1b5b1ada7ce8f74fe1b15bdf90a-.png
25 KB
5 KB
79%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/E-Commerce-SEO-Strategies-for-Canadian-Online-Stores-300x169-landscape-b3a2799828d48074be23ee7801454787-.png
40 KB
7 KB
83%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/Hyper-Local-PPC-Targeting-Audiences-on-a-Street-Level-300x169-landscape-e0dedcf7bfb091567292aa87d68bd842-.png
22 KB
4 KB
82%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/SEO-Bloodsuckers-Revealing-the-Hidden-Threats-300x169-landscape-fa9d531b8db06de8b1d97edaf3edc406-.png
20 KB
3 KB
83%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/Breaking-Down-Barriers-How-Shopify-Democratizes-E-Commerce-300x169-landscape-08c992e8ef21c345e95664488b73b1e4-.png
32 KB
5 KB
83%
https://tokencs.ca/wp-content/uploads/bb-plugin/cache/EEAT-in-SEO-300x168-landscape-e77e37fa287fcb12d7c4ed9e50094e69-.png
13 KB
4 KB
70%
https://tokencs.ca/wp-content/uploads/2020/10/logo-white-1.svg
9 KB
7 KB
16%
https://tokencs.ca/wp-content/uploads/2021/08/paid.svg
3 KB
3 KB
16%
https://tokencs.ca/wp-content/uploads/2021/08/video-marketing.svg
3 KB
2 KB
18%
https://tokencs.ca/wp-content/uploads/2021/08/responsive.svg
3 KB
2 KB
17%
https://tokencs.ca/wp-content/uploads/2021/08/graphic-tool.svg
5 KB
4 KB
15%
https://tokencs.ca/wp-content/uploads/2021/08/analysis.svg
3 KB
2 KB
17%
https://tokencs.ca/wp-content/uploads/2022/06/social-media-marketing-token-creative-services-kitchener-icon.svg
4 KB
4 KB
18%
https://tokencs.ca/wp-content/uploads/2021/08/code.svg
6 KB
5 KB
17%
https://tokencs.ca/wp-content/uploads/2021/08/shopping-online.svg
5 KB
4 KB
17%
https://tokencs.ca/wp-content/uploads/2023/10/Shopify-services-768x432.png
27 KB
14 KB
48%
https://tokencs.ca/wp-content/uploads/2022/05/oktoberfest-logo.svg
17 KB
14 KB
17%
https://tokencs.ca/wp-content/uploads/2022/05/kwhab-logo-300x119.png
9 KB
6 KB
26%
https://tokencs.ca/wp-content/uploads/2020/12/KitchenerHousing_Final_Transparent-300x176.png
14 KB
7 KB
53%
https://tokencs.ca/wp-content/uploads/2024/02/designrush-logo-768x390.jpg
18 KB
6 KB
66%
https://tokencs.ca/wp-content/uploads/2022/06/Homepage_CaseStudy-768x566.png
191 KB
47 KB
75%
https://tokencs.ca/wp-content/uploads/2023/09/Flanagan-Food-Services-150x150.png
16 KB
4 KB
74%
https://tokencs.ca/wp-content/uploads/2023/09/Kitchener-Waterloo-Oktoberfest-150x150.png
11 KB
4 KB
62%
https://tokencs.ca/wp-content/uploads/2023/09/NaturalSci-Regulatory-Consulting-150x150.png
11 KB
4 KB
63%
https://tokencs.ca/wp-content/uploads/2021/10/Footer-Background.svg
37 KB
32 KB
15%
https://tokencs.ca/wp-content/uploads/2020/08/logo-white-1.svg
9 KB
7 KB
16%
https://d3v0px0pttie1i.cloudfront.net/uploads/branding/logo/c282fbc3-6509-4965-8f36-626441a51317/0cae2579.png
10 KB
6 KB
44%
https://d3v0px0pttie1i.cloudfront.net/uploads/user/avatar/381196/6c32b605.jpg
2 KB
964 bytes
57%