upwardengine.com January 13, 2026
Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.
Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.
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Original Size
Optimized Size
Savings
51 KB
4 KB
92%
2 KB
1 KB
40%
29 KB
19 KB
33%
https://track-na2.hubspot.com/__ptq.gif?k=1&sd=800x600&cd=24-bit&cs=UTF-8&ln=en-us&bfp=23d5dfd9c46eaec2a2491399b91f6268&v=1.1&a=23715307&ct=standard-page&rcu=https%3A%2F%2Fupwardengine.com%2F&pu=https%3A%2F%2Fupwardengine.com%2F&t=Digital+Marketing+Agency+%7C+Upward+Engine&cts=1768304859152&vi=3346c3aaabdbbecee208948f9f9cfe0d&nc=true&u=262616275.3346c3aaabdbbecee208948f9f9cfe0d.1768304859114.1768304859114.1768304859114.1&b=262616275.1.1768304859115&cc=15
45 bytes
37 bytes
19%
11 KB
9 KB
16%