viamarketing.net
January 4, 2026

You could reduce your image size by 42% (64 KB), saving seconds of total load time.

Based on < internet speed. Download speed baselines from Chrome DevTools. Actual time may vary.
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Your site's load speed has a direct and measurable impact on user experience, engagement, and conversion rates. Being the largest asset you'll typically find a page, images are often a prime target for optimization.

Below is a breakdown of how much individual images could be reduced by using PicPerf. This analysis was run by loading the page on a simulated mobile device. Every image was then run through a series of optimizations to estimate potential savings.

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Original Size
Optimized Size
Savings
https://viamarketing.net/source/VIALogo.avif
35 KB
15 KB
56%
https://viamarketing.net/source/Iron-workers-local395.avif
36 KB
20 KB
46%
https://viamarketing.net/source/cycle219.avif
45 KB
25 KB
45%
https://viamarketing.net/source/X.avif
3 KB
2 KB
35%
https://viamarketing.net/source/BoySailor-mobile.avif
8 KB
6 KB
26%
https://viamarketing.net/blog/wp-content/uploads/2024/10/Embrace-Social-Commerce.avif
5 KB
4 KB
24%
https://viamarketing.net/blog/wp-content/uploads/2024/10/How-Color-Influences-Behavior.avif
5 KB
4 KB
24%
https://viamarketing.net/blog/wp-content/uploads/2024/10/BuildingConnections.avif
6 KB
5 KB
17%
https://viamarketing.net/source/bites-on-broadway.avif
6 KB
5 KB
16%