You could reduce your image weight by around: 46 KB (29%)

Analysis date: July 1, 2025

Assessment

Zurich-based what. could streamline its website with PicPerf, enhancing the user experience and SEO for its digital agency offerings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Image

Original Size

Optimized Size

Savings

https://what.digital/wp-content/uploads/2025/05/photoTeam-v1.3-480x274.jpg

14 KB

10 KB

28%

https://what.digital/wp-content/uploads/2022/05/product-led-growth.svg

1 KB

24%

https://what.digital/wp-content/uploads/2022/05/websites.svg

1 KB

23%

https://what.digital/wp-content/uploads/2022/05/product-validation.svg

1 KB

924 bytes

20%

https://what.digital/wp-content/uploads/2022/05/build-remote-teams.svg

1 KB

924 bytes

20%

https://what.digital/wp-content/uploads/2025/05/michael-wuest.png

13 KB

8 KB

42%

https://what.digital/wp-content/uploads/2025/05/fabrice-haenni.png

10 KB

5 KB

44%

https://what.digital/wp-content/uploads/2025/05/alex-hildbrand.png

7 KB

4 KB

41%

https://what.digital/wp-content/uploads/2025/05/craft.svg

3 KB

2 KB

16%

https://what.digital/wp-content/uploads/2025/05/Laufen.svg

1 KB

23%

https://what.digital/wp-content/uploads/2025/05/Amnis.svg

5 KB

4 KB

18%

https://what.digital/wp-content/uploads/2025/05/Logo.svg

11 KB

9 KB

16%

https://what.digital/wp-content/uploads/2025/05/Morand.svg

13 KB

11 KB

16%

https://what.digital/wp-content/uploads/2025/05/Techstyle.svg

8 KB

6 KB

18%

https://what.digital/wp-content/uploads/2025/05/Kendris.svg

2 KB

18%

https://what.digital/wp-content/uploads/2025/05/Stockli.svg

3 KB

2 KB

18%

https://what.digital/wp-content/uploads/2022/07/Kendris_Project_Thumb-270x270.jpg

3 KB

2 KB

39%

https://what.digital/wp-content/uploads/2022/07/kendris-hover-270x270.jpg

10 KB

7 KB

33%

https://what.digital/wp-content/uploads/2022/07/APG_Project_Thumb-270x270.jpg

3 KB

2 KB

28%

https://what.digital/wp-content/uploads/2022/06/apg-hover-270x270.jpg

11 KB

8 KB

28%

https://what.digital/wp-content/uploads/2023/07/morand-thumb-active-270x270.png

2 KB

1 KB

43%

https://what.digital/wp-content/uploads/2023/07/morand-thumb-hover-270x270.png

7 KB

4 KB

37%

https://what.digital/wp-content/uploads/2022/04/Filabe-270x270.jpg

2 KB

34%

https://what.digital/wp-content/uploads/2022/06/filabe-hover-270x270.jpg

10 KB

7 KB

30%

https://what.digital/wp-content/uploads/2025/05/Rahn.svg

3 KB

2 KB

18%

https://what.digital/wp-content/uploads/2025/05/product_off.svg

1 KB

898 bytes

30%

https://what.digital/wp-content/uploads/2025/05/product_on.svg

2 KB

1 KB

31%

https://what.digital/wp-content/uploads/2025/05/websites_off.svg

1 KB

904 bytes

29%

https://what.digital/wp-content/uploads/2025/05/websites_on.svg

1 KB

880 bytes

31%

https://what.digital/wp-content/uploads/2025/05/growth_off.svg

1 KB

895 bytes

30%

https://what.digital/wp-content/uploads/2025/05/growth_on.svg

2 KB

1 KB

32%

https://what.digital/wp-content/uploads/2025/05/onlinestores_off.svg

1 KB

843 bytes

31%

https://what.digital/wp-content/uploads/2025/05/onlinestores_on.svg

2 KB

1 KB

30%

https://what.digital/wp-content/themes/what/assets/img/layout/pattern-footer-cta-left.svg

391 bytes

307 bytes

21%

https://what.digital/wp-content/themes/what/assets/img/layout/pattern-footer-cta-right.svg

396 bytes

311 bytes

21%

https://what.digital/wp-content/uploads/2025/05/digitalstrategy_off.svg

1 KB

918 bytes

29%

https://what.digital/wp-content/uploads/2025/05/digitalstrategy_on.svg

2 KB

1 KB

29%