https://what.digital

You could reduce your image weight by around: 46 KB (29%)

Analysis date: July 1, 2025

Assessment

Zurich-based what. could streamline its website with PicPerf, enhancing the user experience and SEO for its digital agency offerings.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://what.digital/wp-content/uploads/2025/05/photoTeam-v1.3-480x274.jpg
14 KB
10 KB
28%
https://what.digital/wp-content/uploads/2022/05/product-led-growth.svg
1 KB
1 KB
24%
https://what.digital/wp-content/uploads/2022/05/websites.svg
1 KB
1 KB
23%
https://what.digital/wp-content/uploads/2022/05/product-validation.svg
1 KB
924 bytes
20%
https://what.digital/wp-content/uploads/2022/05/build-remote-teams.svg
1 KB
924 bytes
20%
https://what.digital/wp-content/uploads/2025/05/michael-wuest.png
13 KB
8 KB
42%
https://what.digital/wp-content/uploads/2025/05/fabrice-haenni.png
10 KB
5 KB
44%
https://what.digital/wp-content/uploads/2025/05/alex-hildbrand.png
7 KB
4 KB
41%
https://what.digital/wp-content/uploads/2025/05/craft.svg
3 KB
2 KB
16%
https://what.digital/wp-content/uploads/2025/05/Laufen.svg
1 KB
1 KB
23%
https://what.digital/wp-content/uploads/2025/05/Amnis.svg
5 KB
4 KB
18%
https://what.digital/wp-content/uploads/2025/05/Logo.svg
11 KB
9 KB
16%
https://what.digital/wp-content/uploads/2025/05/Morand.svg
13 KB
11 KB
16%
https://what.digital/wp-content/uploads/2025/05/Techstyle.svg
8 KB
6 KB
18%
https://what.digital/wp-content/uploads/2025/05/Kendris.svg
2 KB
2 KB
18%
https://what.digital/wp-content/uploads/2025/05/Stockli.svg
3 KB
2 KB
18%
https://what.digital/wp-content/uploads/2022/07/Kendris_Project_Thumb-270x270.jpg
3 KB
2 KB
39%
https://what.digital/wp-content/uploads/2022/07/kendris-hover-270x270.jpg
10 KB
7 KB
33%
https://what.digital/wp-content/uploads/2022/07/APG_Project_Thumb-270x270.jpg
3 KB
2 KB
28%
https://what.digital/wp-content/uploads/2022/06/apg-hover-270x270.jpg
11 KB
8 KB
28%
https://what.digital/wp-content/uploads/2023/07/morand-thumb-active-270x270.png
2 KB
1 KB
43%
https://what.digital/wp-content/uploads/2023/07/morand-thumb-hover-270x270.png
7 KB
4 KB
37%
https://what.digital/wp-content/uploads/2022/04/Filabe-270x270.jpg
2 KB
2 KB
34%
https://what.digital/wp-content/uploads/2022/06/filabe-hover-270x270.jpg
10 KB
7 KB
30%
https://what.digital/wp-content/uploads/2025/05/Rahn.svg
3 KB
2 KB
18%
https://what.digital/wp-content/uploads/2025/05/product_off.svg
1 KB
898 bytes
30%
https://what.digital/wp-content/uploads/2025/05/product_on.svg
2 KB
1 KB
31%
https://what.digital/wp-content/uploads/2025/05/websites_off.svg
1 KB
904 bytes
29%
https://what.digital/wp-content/uploads/2025/05/websites_on.svg
1 KB
880 bytes
31%
https://what.digital/wp-content/uploads/2025/05/growth_off.svg
1 KB
895 bytes
30%
https://what.digital/wp-content/uploads/2025/05/growth_on.svg
2 KB
1 KB
32%
https://what.digital/wp-content/uploads/2025/05/onlinestores_off.svg
1 KB
843 bytes
31%
https://what.digital/wp-content/uploads/2025/05/onlinestores_on.svg
2 KB
1 KB
30%
https://what.digital/wp-content/themes/what/assets/img/layout/pattern-footer-cta-left.svg
391 bytes
307 bytes
21%
https://what.digital/wp-content/themes/what/assets/img/layout/pattern-footer-cta-right.svg
396 bytes
311 bytes
21%
https://what.digital/wp-content/uploads/2025/05/digitalstrategy_off.svg
1 KB
918 bytes
29%
https://what.digital/wp-content/uploads/2025/05/digitalstrategy_on.svg
2 KB
1 KB
29%