http://williamsnewyork.com

You could reduce your image weight by around: 692 KB (41%)

Analysis date: July 17, 2025

Assessment

Williams New York, a branding and marketing firm specializing in real estate, retail, and hospitality, could bolster its online presence with PicPerf. Leveraging PicPerf's image optimization would enhance SEO, load times, and user experience for clients exploring Williams New York's tailored brand experiences.

Estimated Page Load Savings

Image performance can have a big impact on how long it takes for a page to completely load. Get an idea of the potential time savings by switching between common internet speeds. The result is based on the estimated size savings seen above.

Download speed baselines are borrowed from Google Chrome's DevTools. Actual download time may vary.

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On a connection, you could save approximately seconds of total page load time.

Image Breakdown

Below is a breakdown of how much individual image sizes could be reduced by optimizing them. This analysis was run by loading the page on a simulated mobile device. The page was then scrolled all the way to the bottom, so that lazily-loaded images had a chance to play too. Every image loaded throughout that process was then run through a series of optimizations, after which the numbers were crunched.

For questions about this analysis, send me a message!

Original Size
Optimized Size
Savings
https://williamsnewyork.com/img/logo.svg?version=1
19 KB
16 KB
15%
https://williamsnewyork.com/img/home/01.webp
50 KB
30 KB
39%
https://williamsnewyork.com/img/home/02.webp
117 KB
73 KB
38%
https://williamsnewyork.com/img/home/03.webp
112 KB
67 KB
40%
https://williamsnewyork.com/img/home/04.webp
172 KB
107 KB
37%
https://williamsnewyork.com/img/home/05.webp
96 KB
58 KB
40%
https://williamsnewyork.com/img/home/06.webp
64 KB
36 KB
43%
https://williamsnewyork.com/img/home/07.webp
117 KB
71 KB
39%
https://williamsnewyork.com/img/home/08.webp
186 KB
104 KB
44%
https://williamsnewyork.com/img/home/09.webp
53 KB
23 KB
57%
https://williamsnewyork.com/img/home/10.webp
138 KB
82 KB
41%
https://williamsnewyork.com/img/home/11.webp
128 KB
67 KB
48%
https://williamsnewyork.com/img/home/12.webp
139 KB
83 KB
40%
https://williamsnewyork.com/img/home/13.webp
100 KB
60 KB
40%
https://williamsnewyork.com/img/home/14.webp
195 KB
117 KB
40%