What is PicPerf Turbulence?

PicPerf Turbulence is a full-site frontend performance product: an edge HTML optimizer you turn on with DNS, not a code rewrite.

Last updated:

PicPerf Turbulence is a full-site frontend performance product from PicPerf. You point a hostname at PicPerf’s edge ( optimize.picperf.io). Every HTML response is fetched from your origin, rewritten, and cached. Visitors get lighter images, better font loading, non-blocking third-party scripts, resource hints, and minified same-origin CSS/JS — without changing the codebase.

What is an edge HTML optimizer?

An edge HTML optimizer is a reverse proxy, not a plugin and not a general CDN. It sits on the request path, transforms HTML, and stores the result close to the visitor. APIs, JSON, PDFs, and other non-HTML responses pass through unchanged. PicPerf Turbulence is that kind of product.

What it optimizes

  • Images routed through PicPerf (modern formats, sizing, lazy load, dimensions)
  • Adobe Fonts self-hosted at the edge; Google Fonts preloaded
  • Known-safe third-party scripts loaded asynchronously
  • Same-origin CSS and JavaScript minified and edge-cached
  • Preconnect and DNS-prefetch for external origins
  • Speculation Rules so supporting browsers prefetch in-site links

The full pipeline is documented at what gets optimized.

What it is not

  • Not an image-only CDN — that is PicPerf images
  • Not a RUM or Lighthouse runner — use DebugBear, SpeedCurve, or PSI
  • Not a replacement for Cloudflare’s network — see Turbulence vs Cloudflare
  • Not WordPress-only — unlike WP Rocket

How you turn it on

  1. Add the hostname and origin in the PicPerf dashboard.
  2. Verify ownership with a TXT record.
  3. Point a CNAME at optimize.picperf.io.
  4. Confirm X-PicPerf-Optimized: true on HTML responses.

Setup steps: getting started. Pricing starts at $19/month for one site with unlimited pages. Product page and trial.

Frequently asked questions

  • PicPerf Turbulence is a full-site frontend performance product. You point DNS at PicPerf’s edge and every HTML page is rewritten automatically — images, fonts, scripts, resource hints, CSS/JS, and caching — with no code changes.

  • An edge HTML optimizer is a reverse proxy that sits between visitors and your origin. It fetches HTML, transforms it (smaller images, async scripts, font handling, hints), caches the result near users, and serves that version. PicPerf Turbulence is one.

  • No. PicPerf optimizes individual images when you prefix a URL or upload a file. PicPerf Turbulence optimizes the entire HTML page from a DNS change. Image rewriting inside Turbulence uses the same PicPerf image engine.

Related guides

PicPerf Turbulence rewrites every HTML page at the edge. No code changes.

Start a 14-day Turbulence trial